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Brand Strategy
Positioning workshops, competitive audits, and narrative frameworks before a single mark is drawn — so every visual decision ladders up to a story.
Branding · Identity
Full identity program and marketing site for a boutique brand agency — positioning, visual system, motion principles, and a Next.js site that showcases case studies the way their clients expect to be represented.
Positioning workshops, competitive audits, and narrative frameworks before a single mark is drawn — so every visual decision ladders up to a story.
Logos, color systems, typography, iconography, and motion principles that scale from favicon to billboard and broadcast.
Living documentation in Notion and print-ready PDF — templates your team and partners can follow without weekly check-ins.
Typical engagements run 6–10 weeks from kickoff to guidelines handoff. Forge partnered with 2INFINITI on their own identity and marketing site using this exact playbook.
Stakeholder interviews, category audit, and moodboards aligned to business goals.
Positioning narrative, naming exploration, and design territories presented for feedback.
Identity system, applications, and motion samples across digital and physical touchpoints.
Guidelines, asset library, and handoff sessions with your internal and agency partners.
48+ brands since 2017 · A sample of recent launches across fintech, hospitality, and consumer.
Forge Studio is a Brooklyn-based brand practice led by Adaeze Okonkwo. We work with Series A–C companies, boutique hotels, and mission-driven orgs that need identity systems — not one-off logos.
Our site, guidelines portal, and case study CMS were designed and built by 2INFINITI so prospects experience the same craft we deliver for clients: fast pages, accessible type, and a CMS the team updates without developers.
“Identity, guidelines, and our new site came from one partner. Prospects comment on consistency before we even open a deck — that was the whole point of hiring a studio-grade team.”Adaeze Okonkwo — Director, Forge Studio